R E T U R N  ON  S T R A T E G Y

What is ROS?

Far too many companies achieve a low Return on Strategy™ or no return at all. Existing literature on strategy focuses much on making up a recipe telling exactly what to do in order to obtain success. However, many companies fail or move into underperformance at some stage. Moreover, even companies that have adopted a seemingly “right” strategy may fail when the (“right”) strategy is to be executed.

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